As a perfectionist, I’ll always be striving to better my creative work. Like many other photographers, one of the biggest things I’ve struggled with behind the scenes is creating an identity within my photos. My signature hasn’t changed since I was 10 years old and I’ve never been much of a graphic designer.
The last thing that you want to do is take a stunning picture that you’re really proud of and then plonk a distracting, ugly watermark on it. I’m certainly guilty of this and usually reassure myself that it will add some protection to my work… Realistically it won’t.
Photologo provide a fantastic way of adding your name to your photos without ruining the image that you worked so hard to create, process and publish. A watermark should be a way of signing your work, not necessarily protecting it. Let’s face it, if someone wants to take your work, they will find a way.
I discovered Photologo through their Instagram marketing campaign. One of their example logos caught my eye so I thought I’d take a look at their website. I was a little bit hesitant at first, worrying that it would just end up being too similar to everyone else that purchased one.
After a couple of days of hesitance, I finally went ahead with it. They were offering a 60% off sale from $100, I paid $15 extra so that I was also sent the source file, in case I wanted to make different versions in the future. It’s worth noting that I definitely wouldn’t have paid full price for this, at my current stage of photography, I wouldn’t be able to justify spending over $100 on a logo/watermark. I filled out the questions which asked for details of what you want to be written and preferences such as how thick or swirly I wanted my logo to be.
I filled out the questions which asked for details of what text I wanted and preferences such as how thick or swirly I wanted my logo to be. Just to be clear, at this stage, I hadn’t ever spoken to anyone at Photologo and I have no affiliation with them.
The following morning I woke up to an email saying that my order had been completed, the email provided a tracking link to where I could download my files. It was a nice logo, I downloaded the four .png files that they supplied. A low and hi-res version of both a black and white logo. Here’s what they came up with.
I was pretty happy with it, it looks nice, but it lacked a little ‘flare’. I was after something that was modern, easy to read, but also different. Not something that was too similar to everyone elses.
So I decided to send them a message asking them to revise it and see what else they could come up with. The customer support team were really helpful and prompt in getting back to me. Within the following 48 hours they sent me a new and refreshed version. This one really ticked all the boxes for what I was looking for.
Now, in order for full disclosure, I should mention that while I was waiting for the revision of my logo, I got into a bit of a conversation with Dan at Photologo and after explaining a little bit about what I do and that I was keen to publish an article about my experience with them, he sent me two discount codes. One was for 100% off the animated version of my logo, and the other for 100% off ‘Photo Polish’ their image watermarking program.
These are two additional features that I wouldn’t have ever bought for myself. I’m sure they have lots of added benefit for some people, but, for me, I just wouldn’t have any use for them. With that being said, I gladly accepted them and said I’d give them a try.
None of the above has affected how I feel about them or influenced my opinions in this article. My total transaction amount was $77.99 for the 24hr turn around on the logo and source file. Trust me, if they were bad, I’d let you know.
Photopolish - Watermarking Software
In the past, I’ve used an application called ‘PhotoBulk’ so I was interested in having a comparison to test out. Installation on to my MacBook Pro was simple, just like installing any other external application.
Photopolish has a basic layout with three sections. The left-hand section is where you can import your images that require watermarking, the right-hand column is where you can store your watermarks and the central section is where you view the current image that you’re working on. Once saved into the program your watermarks remain there so you can pick which one to use, for example, if you have different clients needing different watermarks.
There is a feature for bulk watermarking all of the images that you import to match and exporting is easily done with a number of options to save different file types and image qualities.
The software is a little clunky and seems to be in its early stages of development. A few minor bug fixes could really improve the user experience in my opinion. One minor thing that I didn’t like is that on export it adds a seemingly random sequence of numbers to the end of the file name; although not necessarily an issue, for us pedantic types it seems a bit strange for something that doesn’t seem necessary.
Overall, I much prefer being able to preview an image with its watermark and change them individually to suit each image which is something that PhotoBulk doesn’t offer. With a few more features and bug fixes, the Photopolish application could be a necessity in every photographer’s toolbox.
Was it worth it?
Yes. Overall I was very pleased with my purchase from Photologo, although a little on the expensive side, they’re nowhere near the cost of hiring a good(!) graphic designer. The simplicity of having a sleek, professional, identity allows me to now concentrate on so much more.